Getting technical content across the finish line requires time and precision.
AI has made technical content differentiation harder and content QA more essential.
Publishing faster with confidence
Technical writers are under immense pressure to produce quality content at relentless speed. Just because they’ve “written” a post doesn’t mean it’s ready to be published. White papers, blogs, case studies, newsletters, solution briefs—they all need context-aware, reader-aware review. They’re all piling up because getting technical content publish-ready requires meticulous review.
Achieving clarity and consistency
The hand often types something different than what the conscious mind intends (due to fatigue, rush, multitasking, or unconscious tendencies). Upon review, writers often read what they intend to write, not what they actually type on the screen. This is where human content QA proves its value. Editing software misses deeper errors and opportunities requiring human judgment.
Avoiding the risks of unedited content
Unedited content puts you at risk not only of stunting audience growth, but of losing readers you already have. An editor can check for authenticity, credibility, brand appropriateness, and cultural relevance. Don’t let cold generic wording and robotic sentences disengage your otherwise engaged audience. Don’t let your readers find your content mishaps before they’re fixed.
Bridging the gap between writer intention and reader understanding
An experienced technical editor, The Marketing Editor accelerates time-to-publish, eliminating pitfalls lurking in your technical content and issues endemic to GenAI content.
How technical editing brings your meaning into focus
Just like adjusting a camera lens brings a picture into focus—making it crisp and clear—technical editing by The Marketing Editor clarifies and centralizes your message, making it compelling and relevant to your market.
This focused editing achieves clear perception and communication. It sharpens your content for impact, shedding light on blurry phrases and chiseling at the rough edges until they merge into a polished whole.
Long B2B content production cycles consuming too much time and effort?
Holding you back from launching and competing? It’s time to outsource.
Content editing FAQ
What is a freelance content editor?
A freelance editor is a contractor who reviews, corrects, and prepares written works for publication for various clients. Freelance editors typically work on a project basis and address content aspects such as language, voice, structure, and grammar.
What is a quality assurance editor?
A quality assurance editor is an editor experienced in comprehensively and systematically checking content quality from human reader, SEO search, and generative search perspectives.
What are alternative names for a content editor role?
Alternative titles for the editor role include marketing editor, proofreader, copy editor (also written as copyeditor), digital content editor, online content producer, technical editor, quality assurance (QA) editor, and content auditor. All of these names overlap and can be synonymous.
What’s the definition of a marketing editor?
A marketing editor is an editor who edits a content draft with the draft’s specific marketing goal and audience in mind, and in light of the brand and industry context. The value of a marketing editor can be measured by the editor’s speed and efficiency in achieving the shortest path to an accurate, engaging draft that surpasses the original in conveying its message.
What skillset do professional editors bring to the table?
A professional editor’s skillset includes:
- Writing and editing skills
- Attention to detail
- Communication skills
- Critical thinking
- Research skills
- Problem-solving abilities
- Collaborative skills
- Technical knowledge
- Content management
What are the 5 Cs of copyediting (also written as copy editing)?
The 5 Cs of copyediting are making the content clear, correct, concise, comprehensible, and consistent.
What are the levels of copyediting?
The levels of copyediting are light, medium, and heavy. The level needed depends on the draft’s status. Is it a rough draft, a draft edited by internal reviewers, or a draft with known issues that need to be addressed?
Why hire a solo expert rather than an agency?
You get direct access to the editor, not a middleman, so you know exactly who you’re working with—that’s dedicated focus and accountability from a specialized expert:
- No overhead costs passed to clients
- Direct communication streamlines projects
- Personal reputation is on every project
- You pay for specific expertise, not team management
What are different types of editing?
Types of editing often overlap. They include:
Streamlining
- Make it less wordy, more focused, and easier to read
Comprehensive review
- Consistency, accuracy, structure, usability, visual impact
Copy critique
- Get a second opinion through comments on copy you have
Copy editing
- Identify opportunities to clarify and strengthen messaging
Proofreading
- Find and fix errors to protect your brand and reputation
SEO optimization
- Optimize content through content marketing/SEO writing best practices
Developmental editing
- Expand content to flesh out and highlight important aspects
Content repurposing
- Revamp content to fit new purpose, tone, or word count limits
Summarization
- Shortening content and ensuring content summaries make sense
What do technical editors do?
Technical content editors research, fact check, proofread, and edit technical information for clarity, punctuation, grammar, and context. Experienced technical editors can easily spot content written by AI and revamp it for human readers. They also check image relevance to text and any typos in chart or diagram labels. Editing technical content, such as SaaS content, requires relentless precision.
Where can I find technical marketing resources?
Here is a library of strategic technical marketing resources that will deepen your understanding of writing style and B2B content writing best practices.
How do you cut business content draft development time to reach the review stage faster?
Leverage AI tools strategically, following this business writing prompts guide, complete with AI prompts I’ve developed for 60 business writing scenarios.