The Marketing Editor is a content editing service for tech startups: SaaS, IoT, AI, and cybersecurity.
Applying strategic thinking to every edit
AI has changed the content game, and with it, tech startups’ content process and needs. What hasn’t changed is the quest for content quality and relevance, especially with respect to generative engine optimization (GEO).
In the AI era, generic content—often blurry in focus and style—is a mass commodity a click away. Yet unique “focused” content requires human judgment and editorial refinement. A strategic editor asks questions that sharpen content focus and clarity.
A technical editor with the content editing skills you’re seeking
Strong writing skills
Seasoned B2B content writer with a talent for language nuance and a solid grasp of storytelling, tone, syntax, and grammar.
Technical aptitude
Broad understanding of technology concepts, products, and terminology to understand technical details and convey them accurately.
Research skills
Thorough research of specs, user feedback, and technical documentation to ensure content is factually accurate and current.
Collaborative
Extensive experience working with subject matter experts (SMEs) like product managers and engineers to fully understand the technologies covered in their content.
Eye for detail
Sharp attention to detail including verifying facts, ensuring consistency, formatting content for readability, and refining text for maximum clarity.
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